Aruba HPE – Executive Campaign
Special events need special tools, and so much more so in a merger or acquisition. When HP acquired Aruba Networks, our involvement included an eye-catching two-stage mailing themed “aiming high in company mobility” to launch the message onto the market. The invitation to a VIP multicopter flight training session included the drone’s chassis, supplying the remote control at the event with details of the background and benefits of the acquisition on the agenda alongside the fun of flying.