Marketing campaign for complex IT content
Cloud infrastructures as well as knowledge, project and service management are serious issues affecting most large companies. Even so, finding the right expert partner or service company can be a challenge; griffity developed a comprehensive campaign for Atlassian Partner venITure to showcase its service range. The objective was to provide transparency and to present business trends as well as recommendations for action to managers and executives while providing a solid basis for making decisions, and griffity took on the whole management of the campaign from media selection and planning to content and artwork creation to follow-up and reporting.