PR for Össur’s Bionic Knee

Amongst all the other highlights in the range, our press customer Össur has a truly amazing product: what they call a “bionic knee” for people with artificial limbs. This product was to be launched at OTWorld, the specialist orthopaedics and rehabilitation trade fair in Leipzig with the press invited to attend. griffity advised Össur on the appropriate journals, arranged appointments with the appropriate editors, and took on the overall coordination in the discussions at the trade fair.